MAD Social Agency: Maddie Thompson (23) Artwork

Built from Scratch

Welcome to Built from Scratch, a podcast hosted by Erik Libby, CEO and founder of the To-Do Dudes. On this show, Erik shares key lessons from his entrepreneurial journey and highlights the stories of entrepreneurs and business professionals who are all under 30. Built from Scratch is dedicated to spotlighting the next generation of leaders ready to change the world.

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MAD Social Agency: Maddie Thompson (23)

January 27, 2025 • Erik Libby • Episode 20

Originally from Manitoba, Canada, Maddie began her entrepreneurial journey at 13, landing a fashion internship with Triple Flip after pitching her designs to over 150 businesses.

By high school, she co-founded Social Clothing, transforming a class project celebrating Canadian traditions into a full-time passion.

In 2020, Maddie launched MAD Social Agency as a side hustle, quickly scaling it into a thriving full-service marketing agency.

Today, Maddie leads a 30-person team, boasts a LinkedIn following of 18,000, has completed over 400 projects across three countries, and holds a spot on Canada’s 30 Under 30.

Maddie is just 23 years old.

Contact Info for Maddie:

Linkedin: https://www.linkedin.com/in/maddie-thompson-68188818b/

Instagram: https://www.instagram.com/maddie.theresa/?hl=en

Mad Social Agency:

Instagram: https://www.instagram.com/madsocialagency/?hl=en

Website: https://www.madsocialagency.com/

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